Amazon saw 15.3 million viewers watch Thursday Night Football on Prime Video Get Whole Detail

Amazon saw 15.3 million viewers watch Thursday Night Football on Prime Video
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We knew Thursday Night Football on Amazon Prime Video was good. Better than ever, actually, given that Amazon produces and delivers the show on its own. But this good? An average of 15.3 million viewers tuned in for the Week 2 game (Amazon’s first; the Week 1 game was on NBC), Nielsen alone noted 13 million viewers.

That Nielsen number was up 47% from the 2021 Week 2 game on Thursday night, Amazon said. That game was only on the NFL Network.

By comparison, on September 12, 2022, Monday Night Football – available on ESPN, ABC, ESPN +, and ESPN Deportes – has slightly less than 20 million viewers, according to ESPN. (She added another 1.5 million Monday Night Football Peyton and Eli broadcast, which featured the Manning brothers commentating on the game

Thursday Night Football on Amazon Prime Video.
Phil Nickinson/Digital Trends

It helped that the game itself was a good one, as the Kansas City Chiefs held off the LA Chargers 27-24. Still, the stream wasn’t perfect. Amazon says it hopes things will go even better.

Also important, and not surprising given that the only way to watch the game was Prime Video or NFL +, is that the audience was 7 years younger than the regular NFL in 2021, from the age of 53 to 46, and 8 years younger than the average Thursday Night Viewer in 2021, when games are shown on Fox, NFL Network and Prime Video.

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Last week’s game was also the most-watched show of the night on either broadcast or cable, with 10.5 million viewers. Little Sheldon on CBS.

This week’s Thursday Night Football game sees AFC North teams Pittsburgh and Cleveland go at 8:15 pm Eastern. Just remember to turn off Prime Video subtitles.

Amazon says its numbers “combine 1st and 3rd party data to provide advertising clients, as well as the broader market, with a complete picture of Thursday Night viewing.” Nielsen, on the other hand, “is based on a panel sample of devices where Prime Video is available in the United States, including set-top boxes, connected TVs, web and mobile, as well as Twitch, over-the-air stations for local, out-of-home viewing, and NFL+.”

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